Are podcast or video interviews popular tools for content marketing nowadays ?

Yes, podcasts and video interviews are becoming increasingly popular as tools for content marketing.

Podcasts have become a great way to connect with your audience, build brand awareness and drive traffic to your website. They are an effective way to share information and stories, create a connection with your audience and establish your brand as a thought leader. Podcasts can be promoted through social media, email marketing and search engine optimization, and can be a great way to reach a wider audience and build a loyal following.

Video interviews, on the other hand, are also a popular content marketing tool because they offer a unique way to connect with your audience and showcase your brand's personality and expertise. They can be used to create informative, interesting and engaging content that can be shared on your website and across social media channels. Video interviews can also be used to promote upcoming events, products or services, and to showcase thought leadership and industry expertise.

Both podcasts and video interviews are an engaging and dynamic way of connecting with the audience, providing information and entertainment, which can be used to position a brand as a leader in the industry, building trust and authority. They are both considered cost-effective ways of reaching and engaging with a wider audience and can be a valuable addition to any content marketing strategy.